Madelief Kok
Environmental Amnesia
Environmental Amnesia challenges us to think about the complex relationship between technology and nature. As our attention turns more and more to the digital world, we slowly distance ourselves from our physical environment and tend to focus on real-life processes as they appear in technology. The installation aims to bridge the gap between the planet we stand on and the virtual world we live in, while exploring the underlying motivations for our desire to reconnect with nature.
Madelief Kok uses her practice of graphic design and 3D art to create a connection between the physical and digital world. That results in the fields of identities for brands, events and artists, editorial design, scenography, 3D visualisation and installation art to experiment with and create unique and effective visual expressions. Her practice is constantly evolving as her curiosity and eagerness to learn about new techniques, software and collaborations creates room for new possibilities.